ALRC Privacy Policy

1. Our Commitment to Privacy

(a) At the Active Living Resource Center, we respect your right to
privacy and recognize that our primary responsibility is to meet your
interests and needs as a friend of the ALRC. We have adopted the
following privacy statement explaining our online information
practices and the choices you can make about the way your information
may be collected and used.

2. The Information We Collect--Registration

(a) In order to use certain features of this Web site, a user must
first complete a registration form. During registration, a user is
required to give contact information, such as name and e-mail
address, institutional affiliation, and job title. This information
is used to contact the user about the services on our site for which
they may have expressed interest. It will be optional for the user to
provide additional information, such as demographic information, and
personally identifiable information so that we can provide a more
personalized experience.

3. The Information We Collect and Use--Cookies

(a) Our Web site does not use "cookie" technology in ways that
compromise your privacy. We use a feature of your Web browser called
"cookies" to automate certain aspects of our Web site. Cookies are
very small files that are stored on your computer and that enable us
to recognize your computer each time you return to our site. By using
cookies, we can keep track of your preferences, what you have already
seen on our site and what you haven't, and any personalization you've
done, without requiring you to enter a password every time you come back.

(b) We do not use cookies in any way that would disclose your
personally identifiable information to a third party without your
consent. Please be aware that other companies may collect various
types of information about you and have different privacy policies
and practices. The ALRC takes care to ensure its users' privacy --
but not every company has comparable policies. Other than ALRC's own
site, no site on the Web is under ALRC's control, not even those
sites to which we may provide links, and we cannot assume any
responsibility for any other site's content or practices. We
encourage you to exercise care each time you are asked to provide
personally identifiable information at a site whose privacy policies
you don't know.

(c) Even at ALRC's site, many of the features and much of the content
is supplied by third parties, or jointly by ALRC and the National
Center For Bicycling & Walking, our parent company. You may be asked
to provide personally identifiable information when you register for
certain services or promotions on our site; the information you
provide may be collected and used by a third party rather than, or in
addition to, ALRC. Our policy requires such third parties to notify
you in advance if they intend to use information you provide for
purposes unrelated to the services or promotions for which you sign
up, and to give you the opportunity to choose not to use their
service rather than share your information with them, but we cannot
assume responsibility for their compliance with our policy.

(d) We may engage third parties to serve the advertisements that
appear on our Web site and within other parts of the ALRC interface.
These companies may use cookies to ensure you do not see the same
advertisements too often, and these cookies also may collect
information about you when you view or click on an advertisement.
Such ad-serving companies are responsible for placing and reading
these cookies; we do not have access to these cookies or control how
they are used.

5. More on How We Use Information

(a) In addition to use of cookies as described above, we use your IP
address to help diagnose problems with our server, and to administer
our Web site. Your IP address is used to help identify you and your
preferences and to gather broad demographic information.

(b) We use the information you provide about yourself when ordering a
product or service to complete the transaction. We do not share this
information with outside parties except to the extent necessary to
complete the transaction.

(c) We use the information we collect based on usage by those who
register with the ALRC to customize the information on the site to
the user's interests.

(d) We use data gathered through surveys and benchmarking studies
solely for the purposes described therein. Unless specifically noted
otherwise, no personally identifiable information is disclosed in
reporting on these surveys and studies.

(e) We use non-identifying and aggregate information to better design
our web site and other ALRC services. We also may share such
information with associations, organizations and commercial
enterprises to help them understand the makeup of the ALRC site visitors.

(f) Finally, we do not intend to use or share the personally
identifiable information provided to us online in ways unrelated to
the ones described above without also providing you an opportunity to
opt-out or otherwise prohibit such unrelated uses.

6. Public Forums

(a) The ALRC makes chat rooms, forums, message boards, and/or news
groups available to its users. As indicated above, please remember
that any information that is disclosed in these areas becomes public
information and you should exercise caution when deciding to disclose
your personally identifiable information.

7. Our Commitment to Data Security

(a) To prevent unauthorized access, maintain data accuracy, and
ensure the correct use of information, we have put in place
appropriate physical, electronic, and managerial procedures to
safeguard and secure the information we collect online.

9. Links to Other Sites

(a) This site contains links to other sites. As stated above, ALRC
and NCBW are not responsible for the privacy practices or the content
of other web sites.

10. How You Can Contact ALRC?

(a) You can send email to info@activelivingresources.org.

(b) You can send mail to the following postal address: NCBW, 8120
Woodmont Ave, Suite 520, Bethesda, MD 20814

(c) You can call the following telephone number: 301.656.4220.

In conclusion, should you have other questions or concerns about
these privacy policies or other aspects of our user agreement, please
send us an email at info@activelivingresources.org.

This privacy statement is subject to change. Changes may be made by
posting to the Web site, and are effective upon posting, or upon such
other date stated in the posting.